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With the economic uncertainty it is important to wisely strengthen the relationship with the customers. You can move ahead with ultimate confidence if you own a solid base of loyal customers which ensure a predictable amount of profit to you. Even in the economic crisis this cash inflow will keep you safe and sound. Also it is least expensive to retain the existing customers than to attract the new ones towards your company. Although it is equally important to keep luring in the new people but to hold on to the existing one will be a cheaper process. Instead of spending money on the new money you should invest in to make the obtained ones as happier and contended as possible.

 

Help their way to save money:

Anything hurts the customers would hurt you too. The online businesses can use the chat application software to open up a dialogue with them. Instead of using telephone lines, emails, and fax messaging you better opt the service which is less costly and will give you high returns. Avoiding conventional methods will help the customer to save their money. Without spending a penny they can be in direct contact with the management. Being discovered the least costly method they will not just be amazed but also will be more appreciative. The price element is really important to build a strong relationship with the customer. If you cannot offer them a discount try to cut off from the other side to accommodate their queries.

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Surprise and delight them:

A business without surprise and delight is really boring. Online businesses are especially facing a high competitive globally even they are not targeting it. Directly or indirectly you would be facing competitiveness hence fresh and new ideas would be great. You know it’s not enough to just “satisfy” the customer; they expect something extra from the company for giving them business. Walk around and sightsee what you can do to outshine the regular purveyor expectations. Find out how you can get the “WOW” from the customer. For example you can surprise by delivering the product earlier to the customer. Or delight them by giving more in the same price; add an unexpected value to the product or service you are selling. Nothing beats the “free” word.

 

Interactivity and responsiveness:

It’s a simple rule; your business will succeed if your customer is jubilant. Look beyond and learn about them, their expectations, feedback and opinion. For that matter you need to be interactive. Live chat application software shall help you through it. Outperform and be more responsive to their questions, queries and issues right then and there. This is definitely going to sharpen your customer support strategy to unsurpassed peaks. For active interaction seeks help from the social networks and in particular Facebook to reach to the customer directly. Real time chat through fan pages will allow you to talk to the customer and better understand them. Put efforts to grip the existing customer and it will help you win more business in future.

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